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Each year, as the first snap of the season draws near, there's a unique opportunity that savvy professionals use to stay top-of-mind with their communities: the football schedule magnet. While mailing them directly to your client list is the go-to method for impact, it’s far from the only move in your playbook. With a little creativity and a touch of hustle, these handy magnets can become the quiet MVP of your fall marketing strategy.
The beauty of these football magnets lies not only in their design, packed with every game fans care about, but in their staying power. Once someone places it on their fridge, filing cabinet, or breakroom door, your brand earns week-after-week visibility. But how do you get them into more hands without relying solely on postage? Let’s talk strategy.
The Better Business Card
Business cards have their place, but let’s be honest: they’re easy to forget and even easier to misplace. A football schedule magnet, however, offers more value to the person receiving it. It’s immediate, seasonal, and useful. So instead of passing out a business card during a face-to-face encounter, hand over a magnet.
Think of it as your “leave behind” for every listing appointment, consultation, or casual meet-up with a prospective client. Whether you're chatting with a neighbor, closing a deal, or just bumping into someone at the coffee shop, this is something they’ll want to hold onto long after your handshake.
The Power of Community Boards
Your local community is full of overlooked marketing real estate. Apartment complexes, coworking spaces, office lobbies, libraries, and community centers often feature bulletin boards or tables filled with local flyers, cards, and brochures. That’s your in.
Even less obvious places like gyms, hair salons, laundromats, or auto shops tend to have waiting areas. These are ideal for dropping off a few magnets. They don’t feel like advertisements, which makes them more likely to be picked up—and once someone takes one, your brand heads home with them.
Touchdown at Community Events
Fall is event season. Farmers markets, local festivals, and youth sports games draw crowds that are engaged and community-minded. If you have a booth or are attending as a sponsor or vendor, a stack of football magnets fits naturally into your table display.
And if you're attending a youth football game, that's an especially aligned setting. These parents and fans are the perfect audience. Giving away a magnet in this environment feels helpful rather than promotional, which builds trust and visibility at the same time.
Creative Business Partnerships
Here’s where you can take your strategy further. Small businesses are always looking to add value for their customers. With the right conversation, many will gladly let you place a few magnets near their register or in a basket on the counter.
Restaurants and bars that show games are a perfect fit—especially if they attract a loyal fan base. You can also check with coffee shops, barbershops, or local retail boutiques. Some of these businesses might even be open to co-branding or helping cover printing costs if their logo gets featured too. Shared promotion, shared audience, shared benefit.
Make the Most of a Small Piece of Marketing
A football schedule magnet isn’t just another giveaway. It’s a miniature billboard with long-term visibility. It’s familiar, timely, and most importantly, it’s useful.
This season, don’t stop at the mailbox. Bring magnets to your meetings, your community drop spots, and your local partners. One small item can carry your brand through the whole season—and stay on display long after the final whistle.