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In a fast-paced marketing landscape dominated by fleeting digital impressions, sometimes it’s the simplest tools that offer the most staying power. Enter the football schedule magnet—a small but mighty piece of promotional material that consistently delivers results. With its blend of utility, visibility, and personal connection, a football schedule magnet is more than just a seasonal giveaway; it’s a strategic way to keep your name in front of clients every single day.
Whether you're a small business, a real estate agent, or an independent professional, football schedule magnets offer a cost-effective, long-lasting way to build relationships and brand awareness.
High Visibility, Low Effort
One of the standout features of football schedule magnets is their remarkable visibility. People don’t just toss these into a drawer—they place them on refrigerators, office filing cabinets, toolboxes, and other high-traffic magnetic surfaces. That means your branding—name, contact info, logo, even your photo—is seen multiple times a day, often by entire households or offices.
Unlike digital ads that disappear with a click or emails that vanish in inbox clutter, magnets are constant visual reminders. They don’t need to be opened, swiped, or searched for. They’re just there, quietly reinforcing your presence day after day for an entire NFL season—and sometimes beyond.
Real Utility = Real Retention
There’s a reason football schedule magnets get prime placement: they’re useful. With 18 weeks of regular-season games and a series of highly anticipated matchups, fans love having a quick reference handy. You’re not just handing out a promo item—you’re giving people something they actually want and will use repeatedly.
That usefulness leads to retention. Clients hold onto schedule magnets longer than most promotional items. Compare that to a pen that runs out of ink or a business card that gets lost, and it’s easy to see why these magnets provide exceptional ROI.
Consistent, Annual Touchpoint
Football season comes around like clockwork every year. That makes schedule magnets a perfect built-in excuse to reconnect with your audience annually. They create an expected, friendly touchpoint that doesn’t feel like a sales pitch. Clients come to anticipate them—some even collect them year after year.
For service professionals, this consistency builds familiarity and trust. Even if someone doesn’t need your services right now, seeing your information regularly makes it more likely they’ll remember you (and refer you) when the time comes.
A Natural Conversation Starter
Football is a cultural touchstone, and the NFL has one of the most passionate, wide-reaching fan bases in the U.S. That makes football schedules great conversation starters. Whether handed out at a community event, included in a thank-you card, or left behind after an appointment, these magnets spark casual interaction that often opens the door to meaningful client relationships.
Real estate agents, for example, have found success including them in welcome packets for new homeowners or offering them at open houses. It’s a small gesture, but it adds a personal touch that builds goodwill—especially when it includes the client’s favorite team.
Referral-Friendly Marketing
Another subtle benefit? Magnets often end up in shared spaces. That could mean exposure not just to the original recipient, but to friends, family, coworkers, or neighbors. If someone asks, “Hey, where did you get that?”—your branding is already in the answer.
For small business owners and independent professionals who rely heavily on referrals, this kind of passive word-of-mouth exposure is invaluable. It puts your name in circulation without any additional effort.
Customization Makes It Yours
With providers like Truly Engaging, football schedule magnets are fully customizable. You can choose from a range of professional designs, select the teams most relevant to your audience (including dual-team options for rival cities), and incorporate your branding seamlessly. You can even include personalized notes or taglines that reflect your personality or company voice.
This makes them not only more appealing to clients, but also a reflection of your brand’s care and attention to detail. The difference between a generic promo and a custom football magnet? The latter feels intentional—and memorable.
Easy to Distribute, Simple to Scale
Magnets are lightweight, compact, and mail-friendly. They fit easily in envelopes for direct mail campaigns or can be handed out at local events, trade shows, community fairs, or even left behind at local businesses. Their low per-unit cost makes them easy to order in bulk, scale your outreach, or segment for specific areas or audiences.
Plus, they don’t expire quickly. You can prepare your materials ahead of the season and continue distributing well into the fall, giving you flexibility in your campaign timeline.