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Christmas Cards
- Christmas Cards
- Celebrate This Year
- Shop by Format
- Shop by Greeting
- Accessories
- Popular Styles
- Shop by Photos
- Shop by Shape
- Business Christmas
- Services
- Weddings
- Save the Dates
- Wedding Invitations
- Enclosure Cards
- Programs
- Accessories
- Reception
- Favors
- Wedding Signs
- Thank you Cards
- Showers & Parties
- Occasions & Holidays
- Business
- Calendars
- Sports Schedules
- Household Tips
- Postcards
- Essentials
- Business Christmas Cards
- Gifts & Favors
- Yard Signs
- Custom Magnets
- Business Extras
- Photo Tiles
- Colleges & K12
A Smarter Way to Connect with Customers
Not all marketing works the same for every business. The most successful strategies are built around how your customers actually think and behave.
Some customers already know you—they just need a reason to remember you. Others don’t know you yet—they need to see your name, understand what you do, and trust you before they ever reach out.
The goal isn’t to do more marketing. It’s to do the right kind, at the right time, for the right audience.
Who Is My Target Audience?
Not everyone is your customer, so a focused approach leads to better results. Your strongest opportunities may come from existing clients who already trust you and are likely to return or refer others. Or, your ideal audience may be new households in a specific area who simply haven’t discovered you yet. When you clearly define who you want to reach, your marketing becomes more intentional and effective.How Often Should I Reach Them?
Consistency matters more than frequency alone. For existing customers, regular touchpoints throughout the year help you stay top of mind without feeling overwhelming. For new audiences, it often takes multiple impressions before someone recognizes and trusts your business. A simple, steady cadence will always outperform one-time outreach.What Is the Most Effective Way to Reach My Customers?
The best method depends on how your audience interacts with your business. Some customers respond best to useful, keepable items that stay in their home, while other businesses benefit from timely, event-based or seasonal messaging. High-visibility pieces build familiarity, while targeted mailings help drive action. The most effective strategy often combines both—staying visible while reaching out at the right moments.How to Think About Timing
- Is this something they’ll keep?
→ Send anytime for long-term visibility. - Is this tied to a season or event?
→ Send just before it’s needed - Is this meant to prompt action?
→ Send with a clear reason and way to respond
(appointments, seasonal services, limited-time offers) - Does this show activity or momentum?
→ Send immediately to highlight what's happening now. - Does this support a conversation?
→ Use in person to reinforce your brand and professionalism.
Instead of asking “What should I send?”, ask:
What tool will best strengthen your relationships with customers?
Stay Visible All Year
Seasonal Marketing
Timely Marketing
Community & Local Connection
Professional & In-Person Marketing
Stay Visible All Year
Stay top of mind with pieces your customers keep—so your information is right where they need it, when they need it most.
Household Tips MagnetCards
Useful resource guides customers will keep- Send anytime, especially after a transaction or introduction
- Ideal for staying visible on the fridge year-round
Magnetic Calendars
Daily brand exposure for an entire year- Send in late fall or early winter (Oct–Jan)
- Best for top clients, VIPs, or annual touchpoints
Tear-Off Calendars
Daily brand exposure with rotating tips- Send in late fall or early winter (Oct–Jan)
- Best for top clients, VIPs, or annual touchpoints
Magnetic Calendar Planners
A daily-use tool that makes a great handout- Send in late fall or early winter (Oct–Jan)
- Best for top clients, VIPs, or annual touchpoints
Seasonal Connections
Show up in a helpful, relevant way during the seasons your customers need you most. For timely services, send something they'll use regularly to become the one they remember.
Baseball Schedules
162 games for clients to reference- Send in March, just before the season starts
- Great for broad audiences and creating yearly anticipation
Football Schedules
America's most popular sport- Send in August, just before the season starts
- Great for broad audiences and creating yearly anticipation
Basketball Schedules
82 highly contested games- Send in September, just before the season starts
- Great for broad audiences and creating yearly anticipation
Hockey Schedules
82 games to make a run for playoffs- Send in September, just before the season starts
- Great for broad audiences and creating yearly anticipation
Soccer Schedules
Fastet growing sport in America- Send in January, just before the season starts
- Great for broad audiences and creating yearly anticipation
Spring Ahead / Fall Back Postcards
Simple, timely touchpoints that feel helpful- Send 2–3 weeks before seasonal time changes
- Keeps communication consistent without being sales-heavy
Timely Marketing
On-demand marketing for the moments that matter. The perfect piece to send when you have something to share, promote, or celebrate right now.
Just Listed Postcards
Show activity and build credibility
Send to apartment residents to garner new clients during slow seasons by inviting them to look for homes in the same neighborhood.- Send immediately after a listing or sale
- Reinforces momentum and local expertise
Just Sold Postcards
Show activity and build credibility
Send to potential clients to communicate, "I can sell your house quickly, too!"- Send immediately after a listing or sale
- Reinforces momentum and local expertise
Community & Local Connection
Position yourself as a trusted, local resource and build connections with the community your business depends on.
Event Schedules
(Farmers Markets, Local Events)
Useful, hyper-local information customers appreciate
- Send at the start of a season (spring/summer)
- Builds community connection and relevance
Directories
High-value, practical reference pieces
(Emergency Numbers, Local Restaurants)
- Send as a welcome piece or annual refresh
- Often kept long-term for quick access
Professional & In-Person Marketing
Business essentials that support face-to-face interactions and strengthen your brand presentation.
Presentation Folders
Organize and present your materials in a polished, professional way- Ideal for consultations, proposals, or onboarding new clients
- Reinforces credibility and keeps your info in one place
Notepads
Keep your brand visible with an everyday item clients will reach for often- Great for leave-behinds or client gifts that stay on desks or counters
- Provides long-term visibility without feeling promotional
